Web Site Marketing Facts and Trends


  1. Look at Web Site
  2. Web Analytics
  3. Goals & Objectives
  4. Finding the Right Search Terms
  5. Baseline Report
  6. Search Engine Optimization Part 1 - Titles and META Data
  7. Search Engine Optimization Part 2 - Page Content

Search Engine Optimization Statistics and Trends

  • 85% of all Internet users use a search engine to find specific information.
  • 80% of all first-time visitors to your website are the direct result of search engine queries.
  • The top search engine (Google) averages nearly 150 million searches per day.
  • Over 43% of people who bought on-line found the website via a search engine.
  • People who spend five or more hours a week on-line average an astounding 71% of their time searching for information.
  • When buying a product, consumers are nearly 5 times more likely to buy them after seeing search listings versus banners.
  • 90% of users don't look past the top 30 positions of their search (your keywords/phrases are ineffective if they fall below that level).
  • According to a Direct Marketing Association study, using web site marketing services was the top method cited by Web site marketers to drive traffic to their sites (66%).
  • 92% of online consumers use search engines to shop and/or purchase online according to a report published by the NPD Group.
  • The web site marketing industry, now generating $1.5 billion in sales, is expected to become a $7 billion industry by 2007.