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Course No. 2
Web Analytics
Interested in SEM? How is your web site traffic? Are you looking for a search engine marketing firm or will you be doing the SEO work yourself?
If you don't have a handle on traffic, your marketing plans will lack proper perspective.
Different software and online tools, such as WebTrends, ClickTracks and HBX offer scores of search engine metrics, from which browser someone uses to how long they stay on a page.
As with other aspects of SEO, you need to establish baseline metrics. How many people visited last year, last month, last quarter? Do you know if they were unique visitor sessions? How many came from search engines? What were the most popular search terms? What are the most popular pages?
Our search engine marketing firm recommends that you have regular access to this information, one of the services a search engine marketing firm should offer you. Sure, you can achieve high search engine rankings. That's just a start. Get a good handle on your web site traffic and track it on a regular basis. It's useful to chart in Excel. As a search engine marketing firm, we utilize web analytics to establish where our clients are, and where they have improved.
Course 3 - Goals and Objectives
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