EDUCATION:

M.A., Organizational Management
University of Phoenix, Fullerton, CA 2003 – (GPA - 3.9)
Graduate Human Resources Management degree
University of Phoenix, Fullerton, CA 2005 – (GPA – 3.9)
B.F.A. (Bachelor of Fine Arts), Concentration in Commercial Art and Graphic Design
Florida Atlantic University, Boca Raton, FL 1990

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PROFESSIONAL EXPERIENCE:

ProConsultancy, Mission Viejo, CA                                                                                               2001-present
                                Business Owner
ProConsultancy is a web design, web development, web hosting, ecommerce and internet marketing businesses that develops websites for all business sizes.

• Provide companies and individuals with the direction and skills they need to develop marketable and enriching presences on the internet.
• Develop internet marketing initiatives with such tools as email marketing programs, affiliate programs, PPC programs, online analytical tools and usability analysis.
• Develop database driven ecommerce sites.

Santiago Canyon College, Orange, CA                                                                                        2005-present
                                Business Skills Instructor
Santiago Canyon College delivers college level instruction which directly aids students in achieving their educational objectives.

• Lead instruction in various business skills applications and skill sets such as Adobe Photoshop digital image editing software and the Adobe GoLive web design and development tool.
• Develop curriculum for various business skills applications and skill sets.

Planetwide Media, Aliso Viejo, CA                                                                                                2007-present
                                Web Software Design Engineer
Planetwide Games, Inc. is a provider of innovative software applications, proprietary online technology and online video games.

• Scope out new site initiatives with site development team.
• Create Visio diagrams of information flow and accompanying wireframes.
• Create Photoshop mockups of new templates.
• Perform web page development (Flash, CSS and HTML, DHTML, JavaScript).
• Stay on top of Implementation and maintenance of site design guidelines and styles.
• Provide guidance to other design team members on mockups, page layouts.
• Conduct research and ongoing knowledge inquiries of the latest design technologies, standards and trends.
• Work with third parties to deliver or receive assets needed for collaborations.
• Manage the stages of Ad banner design & development.

Sonshine Christian Stores, Lake Forest, CA                                                                                     2004-2007
                                Director of Internet Marketing
Sonshine Christian Stores is a retail chain specializing in a vast selection of Christian products.

• Manage people in various technical and non-technical roles.
• Drive the development, planning and implementation of the company’s internet strategy including web site development, e-commerce, e-mail marketing programs, internet advertising campaigns and database marketing.
• Conceive and implement a long-term internet marketing strategy to drive growth, improve financial performance and outpace the competition.
• Develop internet partnership opportunities, vendor proposals and software systems.
• Maintain and structure the computer network systems which include all office systems using both WAN and LAN technologies.        

Black & Decker Hardware and Home Improvement, Lake Forest, CA                                             2003-2004
                                Marketing Communications Manager - Web
This position drove the development, planning and implementation of the BDHHI internet strategy including web site development, e-commerce, e-mail marketing programs, internet advertising campaigns and database marketing.  This included conceiving and implementing a long-term internet marketing strategy to drive growth, improve financial performance and outpace the competition. 

• Managed various people from different teams such as programmers, graphic designers and marketing associates.
• Worked with marketing and channel managers to enhance and develop current strategy on four separate websites; acted as department liaison for intranet and sales extranet sites.
• Worked with partner sites, ensuring current content and branding and established sales and promotion relationships including wholesale operations.
• Developed e-commerce strategy to market product via the internet.  Implemented electronic marketing programs including newsletters and customer profile database building.
• Prepared and analyzed online tracking reports and made suggestions based on results.
• Helped evaluate internet partnership opportunities, vendor proposals, software systems development and marketing initiatives.
• Monitored and updated keywords and source code structure for optimum search engine return and established co-marketing initiatives.            

               
 PROIV Technology, Inc., Irvine, CA                                                                                               1998-2003
                                Technical Marketing Director/Webmaster                                               
Fast-paced marketing and business development position with an emphasis on distribution channel management/expansion, new product development/introduction and sales training/team leadership.  Managed international meetings and led presentations to senior management teams.  Conceived and implemented long-term marketing strategy to drive growth, improve financial performance and outpace competition.  Held bottom-line responsibility for promotion and profitability of the VAR base.

• Designed and developed a corporate website, from start to finish, which included content structure and dynamic functionality including select boxes populated from a database.
  
• Designed and developed an electronic database driven monthly newsletter which became the catalyst that would drive the VAR base in its entrepreneurial drive and vision.
  
• Designed and developed the graphical launch screens associated with CD installation.
  
• Implemented an internal intranet and Knowledge Management System which allowed for international business expansion.
  
• Performed training in applications dealing with hardware and software web deployment along with enabling and understanding JavaScript components.
  
• Directed online advertising and marketing campaigns which showed an accelerated revenue growth.
  
• Led in company’s online strategy development toward strategic market planning and positioning on both an e-commerce and e-business level. (B2C and B2B).
  
• Developed and implemented successful trade show appearances resulting in substantial leads and possible joint ventures.
  
• Developed, deployed and administered ACT contact management system to help readily make client data more accessible and useable.

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TECHNICAL SKILLS

• Excellent computer skills including MS Office Suite, Outlook, and SAP.
• Comprehensive knowledge of Web servers, Email (Exchange) servers and Internet security.
• Extreme knowledge in HTML and server side scripting including JavaScript.
• Comprehensive knowledge of MSProject, ACT and Salesforce.com business tools.
• Extreme experience in design and report writing.
• Excellent computer skills including MS Office Suite, Outlook, and SAP.
• Extreme experience in Audio/Video editing, photography, various multimedia tools.
• Excellent computer skills on both PC and MAC.

Web Marketing: Database Marketing utilizing customer profiling, SEO (Search Engine Optimization), email blasts (mass email), opt-in / opt-out technology, proven usability techniques.
Database:MySQL, SQL Server, Oracle, Ms-Access data tables and PHPMyAdmin..
Graphics Software: Adobe Photoshop, Adobe Illustrator, Quark, Publisher, CorelDraw and VISIO.
Office Automation Software: MS-Office Professional
Messaging System: MS-Exchange and Lotus Notes.
Network OS: Windows Server, Linux, SCO, Solaris, Novell.
Operating Systems: MS-DOS , Windows, LINUX, SCO and SOLARIS.
Programming Languages: HTML, PHP, JavaScript and DOS.
Web Authoring Tools: Adobe GoLive, Adobe ImageReady, Adobe Dreamweaver.
Web Servers: MS-Internet Information Server, Apache Web Server and various server-side scripting.
Web Development: HTML, PHP, JavaScript, Graphic design, Adobe GoLive, Data tables, PHPMyAdmin and MySQL.

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MANAGEMENT SKILLS

• Strong interpersonal and communications skills.
• Ability to interact with all levels of management in a variety of functional areas including sales, marketing, and sales systems.
• Excellent oral and written communication skills.
• Excellent analytical ability.
• Knowledge of the sales and marketing function with ability to anticipate needs, make recommendations and respond to ad-hoc requests quickly and appropriately.
• Ability to handle multiple priorities, manage customer expectations and deliver results as promised.

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CONTINUING EDUCATION / CERTIFICATION

Committee Chair for the Internet ColdFusion and all websites on the Board of Directors - Orange County Multimedia Association
M.A., Technology Based Education (80% complete), California State University Dominguez Hills, Carson, CA 1998
M.A., Educational Leadership (50% complete), Florida Atlantic University, Boca Raton, FL 1993
The Ken Blanchard Companies’ Situational Leadership II training:  A practical method of effectively managing and developing people, time, and resources in the world.
Human Factors International - Self taught in user-centered analysis and conceptual design and the science and art of effective web and application design.
Franklin Covey FOCUS training: Achieving Your Highest Priorities.
State Teacher certification in Computer Science along with being certified in 26 other states in Computer Science and the Fine Arts.

Click HERE to view the Portfolio by Scot Trodick